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ita | eng
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    company

    Altea
    Altea is a character of the Greek mythology – the word means “the one who heals”.
    in botany the “Althaea officinalis” is a perennial plant belonging to the Malvaceae family with clusters of pale pink flowers and therapeutic
    properties. but to us Altea is above all a textile brand with a famous history and a seal certifying quality and elegance.
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    company

    third millennium
    Altea’s story shows a love for a quality production resulting in the handcrafted care in the realisation of a sartorial product, in the refinement and in the unmistakable taste in the selection of fabrics. it is a story which Altea is loyal to.
    it combines tradition and innovation and succeeds in facing the challenges of the third millennium.
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    company

    Altea
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    company

    Altea’s style
    after concentrating his production on scarves and ties, with the turn of the century Altea launched the total look in menswear and ladieswear. it’s previous experience represents a plus, Altea’s know-how in printing fabrics and in combining colours
    is a fundamental feature defining what marks Altea’s collections: a creative playing in the combination of garments and accessories.
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    company

    the site
    a 100 meter linear front facing the new exposition centre of Fiera Milano, a surface of 6000 sq. housing the company headquarters together with the production:
    the new Altea factory is the result of the ambitious project of the
    Sartori brothers, who decided to concentrate in a single place the jobs which were previously located in different areas of Northern Italy.
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    company

    shop floor
    In the age of delocalisation, the decision to keep styling and production in the area is a decision against the general trend and witnesses a steady link with the company tradition as well as the guarantee of the made in Italy quality.
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    company

    site entrance
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    interiors
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    interiors
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    company

    the site
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    company

    new logo
    in January 2011, Altea
    launched a new logo created by type-designer Michele Patanè
    with the cooperation of the
    architectural firm ASQ Associati
    of Nicola Quadri, who is at the led of Altea’s art direction together with Michele Sartori.
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    company

    from left: Roberto Poggio,
    Michele Sartori, Luca Sartori (standing), Stefano Corbella and Nicola Quadri.
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    history

    Giuseppe Sartori
    late nineteenth century
    Milan 1892. on the corner between via Verri and via Monte Napoleone, an area which is to become the beating heart of world fashion, a tie shop is inaugurated.
    opened by Giuseppe Sartori, the shop is visited by the most sophisticated fin de siècle
    milanese clients. the atmosphere is one of understated elegance: dark wood, wax fragrance, tidy shelves. Tens and tens of boxes and drawers ready to reveal, when opened, the magnificence of the most sumptuous fabrics.
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    history

    Felice Sartori
    mid 1920s
    Mister Sartori, a perceptive and enthusiastic man, is a pioneer of italian ties. devoted to the search for quality and driven by an extraordinary good taste, he soon builds up a loyal clientele to whom
    he proposes ties in antique oriental brocades, carefully sewed by hand at the back of the shop.
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    history

    Sartori’s shop in via San Paolo
    1920s
    in the 1920s the business moved to via S. Paolo. Felice Sartori, after coming back from the war and after a short apprenticeship as salesman at the very well known tie manufacturer Covi & Bertoli, took over from his father.
    this is the time when the ties production is also expanded for sales to different shops.
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    history

    loom
    early twentieth century
    the range is always extremely sophisticated: the best silks from the Como looms, with their exclusive colours and patterns.
    the retail business continues till the Second World War involving
    Felice’s sons, Celeste and Giuseppe Jr.
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    history

    Felice Sartori
    the events of the Second World War do not spare the Sartori’s family, which is forced to stop the retail business. at the end of the war, Giuseppe Jr succeeds in
    rejoining his family crossing over from France on foot:
    the saga goes on.
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    history

    Sartori’s shop in Porta Romana
    1940s
    in 1946 Felice Sartori sets up a company with his sons based at via Torquato Tasso 6 in Milan and publishes his first price-list.
    he also decides to create a brand with a highly evocative and distinctive name. Altea is born,
    the name inspired by a plant with fabulous colours, beneficial influences and characterized by a steady growth.
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    history

    Celeste Sartori
    under Celeste and Giuseppe Sartori’s guidance, Altea indeed enjoys thirty years of strong growth: the former developing the export sales and bringing them gradually to over two thirds of the sales
    volume; the latter concentrating on the development of the home market.
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    history

    Celeste Sartori
    in 1973 the new company head office at Via Bandello 8 is inaugurated. at the end of the 1980s the fourth generation takes over at the helm when Celeste’s sons, Luca and Michele Sartori,
    join the firm: the passion for silk runs in the family.
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    history

    Altea today
    nowadays Altea is a dynamic and solid company successfully operating in a highly competitive market: a well-organized and flexible structure dealing with 3500 customers worldwide.
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    man collection

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    man collection

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    man collection

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    man collection

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    man collection

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    man collection

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    woman collection

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    woman collection

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    woman collection

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    woman collection

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    woman collection

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    woman collection

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    woman collection

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    woman collection

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    woman collection

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    woman collection

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    showroom

    via Maffei, 14
    Milan
    via Maffei on the corner with via Clusone, one of the focal points of the fashion world in Milan. a building belonging to the industrial archaeology of the city: wide glass-walls, layered roofs, brick fronts.
    this space, which until recently used to house a prestigious design gallery, has been selected by Altea as its new home, a place where ideas and products of the company meet their public.
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    showroom

    via Maffei, 14
    Milan
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    showroom

    via Maffei, 14
    Milan
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    showroom

    via Maffei, 14
    Milan
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    showroom

    via Maffei, 14
    Milan
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    showroom

    via Maffei, 14
    Milan
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    showroom

    via Maffei, 14
    Milan
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    showroom

    via Maffei, 14
    Milan
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    showroom

    via Maffei, 14
    Milan
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    showroom

    via Maffei, 14
    Milan
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    showroom

    via Maffei, 14
    Milan
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    showroom

    via Maffei, 14
    Milan
    the concept of opening, revisited with a european sensitivity and touch, has lead to the refurbishing and the fitting of the showroom: it is the window of a project, of a vision, not only an exposition place.
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    windows

    Brian&Barry
    Milan, San Babila square
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    windows

    Brian&Barry
    Milan, San Babila square
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    windows

    Brian&Barry
    Milan, San Babila square
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    windows

    Brian&Barry
    Milan, San Babila square
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    windows

    Brian&Barry
    Milan, San Babila square
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    windows

    Brian&Barry
    Milan, San Babila square
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    windows

    Brian&Barry
    Milan, San Babila square
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    windows

    Brian&Barry
    Milan, San Babila square
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    windows

    Brian&Barry
    Milan, San Babila square
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    windows

    The Store
    Milan, Brera
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    windows

    The Store
    Milan, Brera
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    windows

    The Store
    Milan, Brera
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    windows

    The Store
    Milan, Brera
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    windows

    The Store
    Milan, Brera
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    windows

    The Store
    Milan, Brera
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    events

    Pitti Immagine Uomo
    Florence, June 2014
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    events

    Pitti Immagine Uomo
    Florence, June 2014
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    events

    Pitti Immagine Uomo
    Florence, June 2014
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    events

    Pitti Immagine Uomo
    Florence, June 2014
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    events

    Pitti Immagine Uomo
    Florence, June 2014
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    events

    Pitti Immagine Uomo
    Florence, June 2014
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    events

    Pitti Immagine Uomo
    Florence, June 2014
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    events

    Pitti Immagine Uomo
    Florence, June 2014
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    events

    Pitti Immagine Uomo
    Florence, January 2014
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    events

    Pitti Immagine Uomo
    Florence, June 2014
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    events

    Pitti Immagine Uomo
    Florence, June 2014
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    events

    Pitti Immagine Uomo
    Florence, June 2014
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    press room

    Saks Fifth Avenue
    Master the look
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    press room

    Men's Ex
    october 2013
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    press room

    Donna Moderna
    october 2013
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    press room

    Elle Decor
    september 2013
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    press room

    Home
    september 2013
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    press room

    Io Donna
    september 2013
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    press room

    Tu Style
    july 2013
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    press room

    Leon
    2013
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    press room

    Tu Style
    may 2013
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    press room

    Riders
    april 2013
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    press room

    Dove
    march 2013
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    press room

    Fashion
    trend collection
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    press room

    Men's Club
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    press room

    GQ Style
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    press room

    2nd
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    giftgiving 2013

    still life
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    giftgiving 2013

    still life
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    giftgiving 2013

    still life
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    giftgiving 2013

    still life
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    giftgiving 2013

    still life
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    giftgiving 2013

    packaging
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    giftgiving 2013

    packaging
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    giftgiving 2013

    packaging
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    giftgiving 2013

    packaging
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    giftgiving 2013

    packaging
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    giftgiving 2013

    packaging
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    giftgiving 2013

    packaging
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    collection 12

    colorchart
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    collection 12

    colorchart
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    collection 12

    colorchart
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    collection 12

    colorchart
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    collection 12

    colorchart
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    collection 12

    colorchart
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    collection 12

    colorchart
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    video

    backstage man collection
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    video

    San Babila square
    Christmas 2012
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    video

    backstage woman collection
  • Altea press office
    via A. Maffei, 16
    20135 Milano
    +39 02 36764540

    media relations manager
    Rosa Tessa
    +39 339 4013879
    rosa.tessa@altea.com

    Cristina Beretta
    +39 02 36764541
    +39 338 2050877
    cristina.beretta@altea.com

    Altea company
    via Morandi, 4
    20016 Pero Milano
    +39 02 36570301
    +39 02 48193093 (fax)
    info@altea.com

    showroom Milano
    via A. Maffei, 14
    20135 Milano
    +39 02 45483686
    +39 02 45483962 (fax)
    showroom@altea.com

    Altea S.r.l.
    Corso Magenta, 56
    20123 Milano
    C.F. e P.Iva 00716740154

    disclaimer

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    contacts

    headquarter
  • art direction
    nicola quadri
    (asq associati)

    design
    simone ciotola
    (ciotola+partners)
    with valentina beretta
    (asq associati)

    web development
    martin cannas

    photos
    amendolagine e barracchia

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    contacts

    credits