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ita | eng
  • video installation altea
    San Babila square
    Christmas 2012

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    company

    Altea
    Altea is a character of the Greek mythology – the word means “the one who heals”.
    in botany the “Althaea officinalis” is a perennial plant belonging to the Malvaceae family with clusters of pale pink flowers and therapeutic
    properties. but to us Altea is above all a textile brand with a famous history and a seal certifying quality and elegance.

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    company

    third millennium
    Altea’s story shows a love for a quality production resulting in the handcrafted care in the realisation of a sartorial product, in the refinement and in the unmistakable taste in the selection of fabrics. it is a story which Altea is loyal to.
    it combines tradition and innovation and succeeds in facing the challenges of the third millennium.

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    company

    Altea

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    company

    Altea’s style
    after concentrating his production on scarves and ties, with the turn of the century Altea launched the total look in menswear and ladieswear. it’s previous experience represents a plus, Altea’s know-how in printing fabrics and in combining colours
    is a fundamental feature defining what marks Altea’s collections: a creative playing in the combination of garments and accessories.

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    company

    the site
    a 100 meter linear front facing the new exposition centre of Fiera Milano, a surface of 6000 sq. housing the company headquarters together with the production:
    the new Altea factory is the result of the ambitious project of the
    Sartori brothers, who decided to concentrate in a single place the jobs which were previously located in different areas of Northern Italy.

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    company

    shop floor
    In the age of delocalisation, the decision to keep styling and production in the area is a decision against the general trend and witnesses a steady link with the company tradition as well as the guarantee of the made in Italy quality.

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    company

    site entrance

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    company

    interiors

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    company

    interiors

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    company

    the site

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    company

    new logo
    in January 2011, Altea
    launched a new logo created by type-designer Michele Patanè
    with the cooperation of the
    architectural firm ASQ Associati
    of Nicola Quadri, who is at the led of Altea’s art direction together with Michele Sartori.

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    company

    from left: Roberto Poggio,
    Michele Sartori, Luca Sartori (standing), Stefano Corbella and Nicola Quadri.

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    history

    Giuseppe Sartori
    late nineteenth century
    Milan 1892. on the corner between via Verri and via Monte Napoleone, an area which is to become the beating heart of world fashion, a tie shop is inaugurated.
    opened by Giuseppe Sartori, the shop is visited by the most sophisticated fin de siècle
    milanese clients. the atmosphere is one of understated elegance: dark wood, wax fragrance, tidy shelves. Tens and tens of boxes and drawers ready to reveal, when opened, the magnificence of the most sumptuous fabrics.

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    history

    Felice Sartori
    mid 1920s
    Mister Sartori, a perceptive and enthusiastic man, is a pioneer of italian ties. devoted to the search for quality and driven by an extraordinary good taste, he soon builds up a loyal clientele to whom
    he proposes ties in antique oriental brocades, carefully sewed by hand at the back of the shop.

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    history

    Sartori’s shop in via San Paolo
    1920s
    in the 1920s the business moved to via S. Paolo. Felice Sartori, after coming back from the war and after a short apprenticeship as salesman at the very well known tie manufacturer Covi & Bertoli, took over from his father.
    this is the time when the ties production is also expanded for sales to different shops.

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    history

    loom
    early twentieth century
    the range is always extremely sophisticated: the best silks from the Como looms, with their exclusive colours and patterns.
    the retail business continues till the Second World War involving
    Felice’s sons, Celeste and Giuseppe Jr.

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    history

    Felice Sartori
    the events of the Second World War do not spare the Sartori’s family, which is forced to stop the retail business. at the end of the war, Giuseppe Jr succeeds in
    rejoining his family crossing over from France on foot:
    the saga goes on.

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    history

    Sartori’s shop in Porta Romana
    1940s
    in 1946 Felice Sartori sets up a company with his sons based at via Torquato Tasso 6 in Milan and publishes his first price-list.
    he also decides to create a brand with a highly evocative and distinctive name. Altea is born,
    the name inspired by a plant with fabulous colours, beneficial influences and characterized by a steady growth.

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    history

    Celeste Sartori
    under Celeste and Giuseppe Sartori’s guidance, Altea indeed enjoys thirty years of strong growth: the former developing the export sales and bringing them gradually to over two thirds of the sales
    volume; the latter concentrating on the development of the home market.

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    history

    Celeste Sartori
    in 1973 the new company head office at Via Bandello 8 is inaugurated. at the end of the 1980s the fourth generation takes over at the helm when Celeste’s sons, Luca and Michele Sartori,
    join the firm: the passion for silk runs in the family.

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    history

    Altea today
    nowadays Altea is a dynamic and solid company successfully operating in a highly competitive market: a well-organized and flexible structure dealing with 3500 customers worldwide.

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    man collection

    spring/summer 2013

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    man collection

    spring/summer 2013

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    man collection

    spring/summer 2013

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    man collection

    spring/summer 2013

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    man collection

    spring/summer 2013

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    man collection

    spring/summer 2013

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    man collection

    spring/summer 2013

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    man collection

    spring/summer 2013

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    man collection

    spring/summer 2013

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    man collection

    spring/summer 2013

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    man collection

    spring/summer 2013

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    man collection

    spring/summer 2013

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    man collection

    spring/summer 2013

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    man collection

    spring/summer 2013

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    man collection

    spring/summer 2013

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    woman collection

    spring/summer 2013
    resort

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    woman collection

    spring/summer 2013
    resort

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    woman collection

    spring/summer 2013
    resort

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    woman collection

    spring/summer 2013
    resort

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    woman collection

    spring/summer 2013
    summer

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    woman collection

    spring/summer 2013
    summer

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    woman collection

    spring/summer 2013
    summer

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    woman collection

    spring/summer 2013
    city

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    woman collection

    spring/summer 2013
    city

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    woman collection

    spring/summer 2013
    city

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    woman collection

    spring/summer 2013
    city

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    woman collection

    spring/summer 2013
    city

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    woman collection

    spring/summer 2013
    city

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    woman collection

    spring/summer 2013
    city

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    woman collection

    spring/summer 2013
    city

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    ties

    spring/summer 2013

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    ties

    spring/summer 2013

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    ties

    spring/summer 2013

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    ties

    spring/summer 2013

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    showroom

    via Maffei, 14
    Milan
    via Maffei on the corner with via Clusone, one of the focal points of the fashion world in Milan. a building belonging to the industrial archaeology of the city: wide glass-walls, layered roofs, brick fronts.
    this space, which until recently used to house a prestigious design gallery, has been selected by Altea as its new home, a place where ideas and products of the company meet their public.

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    showroom

    via Maffei, 14
    Milan

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    showroom

    via Maffei, 14
    Milan

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    showroom

    via Maffei, 14
    Milan

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    showroom

    via Maffei, 14
    Milan

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    showroom

    via Maffei, 14
    Milan

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    showroom

    via Maffei, 14
    Milan

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    showroom

    via Maffei, 14
    Milan

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    showroom

    via Maffei, 14
    Milan

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    showroom

    via Maffei, 14
    Milan

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    showroom

    via Maffei, 14
    Milan

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    showroom

    via Maffei, 14
    Milan
    the concept of opening, revisited with a european sensitivity and touch, has lead to the refurbishing and the fitting of the showroom: it is the window of a project, of a vision, not only an exposition place.

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    windows

    Brian&Barry
    Milan, San Babila square
    december 2012

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    windows

    Brian&Barry
    Milan, San Babila square
    december 2012

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    windows

    Brian&Barry
    Milan, San Babila square
    december 2012

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    windows

    Brian&Barry
    Milan, San Babila square
    december 2012

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    windows

    Brian&Barry
    Milan, San Babila square
    december 2012

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    windows

    Brian&Barry
    Milan, San Babila square
    december 2012

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    windows

    Brian&Barry
    Milan, San Babila square
    december 2012

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    windows

    Brian&Barry
    Milan, San Babila square
    december 2012

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    windows

    Brian&Barry
    Milan, San Babila square
    december 2012

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    windows

    The Store
    Milan, Brera
    december 2012

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    windows

    The Store
    Milan, Brera
    december 2012

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    windows

    The Store
    Milan, Brera
    december 2012

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    windows

    The Store
    Milan, Brera
    december 2012

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    windows

    The Store
    Milan, Brera
    december 2012

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    windows

    The Store
    Milan, Brera
    december 2012

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    events

    Pitti Immagine Uomo
    Florence, june 2012

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    events

    Pitti Immagine Uomo
    Florence, june 2012

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    events

    Pitti Immagine Uomo
    Florence, june 2012

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    events

    Pitti Immagine Uomo
    Florence, june 2012

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    events

    Pitti Immagine Uomo
    Florence, june 2012

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    events

    Pitti Immagine Uomo
    Florence, june 2012

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    events

    Pitti Immagine Uomo
    Florence, june 2012

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    events

    Pitti Immagine Uomo
    Florence, june 2012

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    events

    Pitti Immagine Uomo
    Florence, june 2012

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    events

    Pitti Immagine Uomo
    Florence, june 2012

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    events

    Pitti Immagine Uomo
    Florence, june 2012

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    events

    Pitti Immagine Uomo
    Florence, june 2012

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    events

    Pitti Immagine Uomo
    Florence, june 2012

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    events

    Pitti Immagine Uomo
    Florence, june 2012

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    events

    Pitti Immagine Uomo
    Florence, june 2012

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    advertising

    Men's Club

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    advertising

    GQ Style

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    advertising

    2nd

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    advertising

    Men’s Ex

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    advertising

    Yacht & Sail

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    advertising

    Yacht & Sail

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    advertising

    Fashion

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    advertising

    Leon

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    advertising

    Leon

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    advertising

    Masculin Journal

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    colorchart

    man collection

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    colorchart

    man collection

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    colorchart

    man collection

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    colorchart

    man collection

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    colorchart

    man collection

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    colorchart

    man collection

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    colorchart

    man collection

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    colorchart

    still life
    man collection

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    colorchart

    still life
    man collection

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    colorchart

    still life
    woman collection

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    colorchart

    still life
    woman collection

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    colorchart

    still life

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    colorchart

    still life

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    colorchart

    packaging

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    colorchart

    packaging

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    colorchart

    packaging

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    colorchart

    packaging

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    colorchart

    packaging

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    video

    San Babila square
    Christmas 2012

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    video

    backstage woman collection

  • Altea company
    via Morandi, 4
    20016 Pero Milano
    +39 02 36570301
    +39 02 48193093 (fax)
    info@altea.com

    showroom Milano
    via Maffei, 14
    20135 Milano
    +39 02 45483686
    +39 02 45483962 (fax)

    sales manager Italy:
    Roberto Poggio
    roberto.poggio@altea.com

    international sales manager:
    Stefano Corbella
    stefano.corbella@altea.com

    Altea S.r.l.
    Corso Magenta, 56
    20123 Milano
    C.F. e P.Iva 00716740154

    disclaimer

    1/5

    contacts

    headquarter

  • southern Italy

    showroom Bari
    via De Rossi, 10
    70010 Casamassima Bari
    sales agent: Ciro Pignalosa
    ciro.pignalosa@altea.com
    +39 335 6611570

    showroom Napoli
    via Pisciarelli, 79
    80078 Pozzuoli
    sales agent: Ciro Pignalosa
    ciro.pignalosa@altea.com
    +39 335 6611570

    showroom Palermo
    Via Marchese Ugo, 52
    90141 Palermo
    sales agent: Giampaolo Di Marco
    giampaolo.dimarco@fastwebnet.it
    +39 091 6259391

    showroom Cagliari
    via La Palma
    09126 Cagliari
    sales agent: Massimo Lobina | Simonetta Lobina
    simo.max@tiscali.it
    +39 070 373483
    +39 070 3837237 (fax)

    central Italy

    showroom Ancona
    Piazza IV Novembre, 11
    60021 Camerano Ancona
    sales agent: Sergio Guerrini
    info@studiodressage.it
    +39 071 36504

    showroom Bologna
    Via C. Battisti, 10
    40123 Bologna
    sales agent: Daniele Benini
    info@dbrappresentanze.it
    +39 051 261282

    showroom Firenze
    Via F. Datini, 48/Rosso
    50126 Firenze
    sales agent: Lorenzo Maiani
    lorenzomaiani@virgilio.it
    +39 055 6461628

    showroom Roma
    via Cantalupo in Sabina, 5
    00191 Roma
    sales agent: Saverio Severini
    info@severinisrl.it
    +39 06 3333353

    northern Italy

    showroom Torino
    Piazza C.L.N., 243
    10123 Torino
    sales agent: Mauro Ponte
    mauroponte@alice.it
    +39 335 8353608

    showroom Vicenza
    Via Italia Unita, 28
    36040 Torri di Quartesolo Vicenza
    sales agent: Giampaolo Verzì
    info@studioverzi.com
    +39 0444 911674

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    contacts

    Italy

  • Switzerland

    showroom Deitingen
    Mühlenackerstr. 14b
    CH-4543 Deitingen
    sales agent: Ralph Kluver
    r.kluever@bluewin.ch
    +49 172 696 20 73

    Belgium

    showroom man
    Boulevard De Waterloo, 4
    1000 Bruxelles Belgique
    agent: Jean-Jacques Zimmerman
    sodiprez@skynet.be
    +32 2 7358243

    showroom woman
    Sterrebeekstraat, 179 D1
    1930 Zaventem Belgique
    sales agent: Sophie Rassart
    soph.and.co@skynet.be
    +32 476 552422

    Germany

    showroom Düsseldorf
    Kaiserwerther Str.115
    40474 Düsseldorf Deutschland
    sales agent: Patrick Stalherm
    patrick.stalherm@arcor.de
    +49 177 8182711

    showroom München (man/ties)
    Prisco - Haus
    Prinzregentenplatz 23
    D-81675 München
    sales agent: Patrick Stalherm
    mail@stalherm.de
    +49 89 4194580

    showroom München
    Wilhelm-Wagenfeld-Str. 20,
    80807 München. Deutschland
    sales agent: Michele Ventrella
    mode@agentur-ventrella.de
    +49 89 30905380

    showroom Hamburg (man/ties)
    Gasstr. 4e
    D-22761 Hamburg-Bahrenfeld
    sales agent: Michael Stoeckler
    m.stoeckler@googlemail.com
    +49 40 88 16 79 80
    +49 177 307 1302

    Denmark

    showroom Copenhagen
    NY Ostergade, 34 3rd floor
    1101 Copenhagen Denmark
    sales agent: Jens Iversen
    jens_iversen@hotmail.com
    +45 20 7312228

    France

    showroom Paris
    rue Albert Thomas, 46
    75010 Paris France
    sales agent: Caroline Lefort
    caroline_lefort@hotmail.com
    +33 611 489288

    showroom Paris
    Rue de Braque Bat. B 3^Fl. 6
    75003 Paris
    +33 1 44540444

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    contacts

    world

  • Canada

    showroom Toronto
    Dupont Street, 672
    Suite 308 M6G 1Z6
    Toronto Ontario
    sales agent: Bart Spataro
    euronord@on.aibn.com
    +1 416 5320500

    United States

    showroom New York
    Pull & Co
    305 W. 50th st.
    10019 New York N.Y
    sales agent: Gene Beola
    info@pullco.net
    +1 212 8130456

    Japan

    showroom Tokyo
    2F. Minami-Aoyama
    Hashimoto Bldg.
    5-4-40 Minami-Aoyama,
    Minato-ku, 107-0062 Tokyo
    sales agent: Aman Co. Ltd
    masahiko@aman.ne.jp
    +81 3 6418 5808

    United Kingdom

    showroom London
    5th Floor
    18 Hanover Street
    London, W1S 1YN
    sales agent: Duncan Wilkinson
    duncan.wilkinson@altea.com
    +44 020 7590 9690
    +44 07860 462314 (mobile)

    Netherlands

    showroom Naarden-Vesting
    Domano Internationale Mode b.v.
    Adriaan Dortsmanplein 3
    1411 RC Naarden-Vesting
    sales agent: Kees Ten Berge
    info@domano.com
    + 31 (0)35 6991630
    + 31 (0)35 6991640 (fax)
    Domano

    Spain

    showroom Barcelona
    Vifler BCN S.L
    Plaza Francesc Macia, 3
    08021 Barcelona Spain
    sales agent: Aaron Sabates Bellver
    aaron@ritram.com

    showroom Madrid
    calle Miguel Angel, 4
    28010 Madrid Spain
    agent: Santiago Elmeua Llach
    s.e@elmeua.com
    +34 91 5912517

    4/5

    contacts

    world

  • art direction
    nicola quadri
    (asq associati)

    design
    simone ciotola
    (ciotola+partners)
    with valentina beretta
    (asq associati)

    web development
    martin cannas

    photos
    amendolagine e barracchia

    5/5

    contacts

    credits